• Portfolio

    Copywriting

    Copywriting

    Zulily | Delivered unique, scroll-stopping copy with tweet-length character count that introduces a curated collection of products

    Wrote succinct, scene-setting. brand-forward copy for roughly 150 products a day

    Researched products to ensure all site-live products met compliance standards and provided a clear, accurate description of everything from apparel to home goods

    Hands Heal Electronic Health Record | Partnered with company founder to identify a profile customer and tailor landing page and site copy to a audience of healthcare professionals
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    Journalism

    Journalism

    Washington Trails Magazine | A six-page spread for Washington Trails Magazine's outdoorsmanship-as-an-economic-engine issue

    Puyallup Herald Newspaper | Contributed to my city's local newspaper

    South Sound Talk | Pitched community interest stories and was assigned advertorials to promote local businesses

    Pif Magazine | Conducted interviews with industry thought leaders as well as featured artists to promote each issue.

    Draft Magazine | Contributed editorials, advertorials and news releases true to the Draft Mag voice and brand
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    Content Marketing

    Content Marketing


    DRAFT Magazine | Wrote blogs and news releases for the monthly magazine's online presence

    Zulily | Created SEO-focused, meta-friendly descriptions that were used across multiple channels as well as on site to increase this e-tailer's internet presence

    Pif Magazine | Concepted and executed a marketing plan that consisted of content that delivered value to readers in the form of useful resources and authority to the brand. External links helped to boost visibility in search engine ranking. Shared engagement-driving posts and content on the site. Used paid and organic channels to drive traffic, exploring tools like Google and Facebook analytics, SEMrush and Google Console

    Sortis Publishing | Wrote press releases for new titles

    American Legion Post 67 | Redesigned the newsletter, created a template for future editors that streamlined workflow. Touched base regularly with officers in order to gather, edit and input contributions. Fact-checked and edited content prior to delivery. Used MailChimp to deliver this monthly publication via email
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    Social Media Marketing

    Social Media Marketing

    Pif Magazine| Experimented with different paid SEM channels and developed a strategy for campaign that determined the best ROI. Used organic marketing strategies to drive engagement and reach new target audiences

    Zulily | Editorial copy was used in cross-channel marketing to deliver targeted messages to new and returning customers via social media
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