Mariah Beckman
Content Creator. Creature Collector. Kind of a Character.
The Healthy Place
Content Marketing Associate July 2024 – February 2026
- Develop brand-aligned messaging and strategy for marketing campaigns, product launches, and multichannel market entry initiatives for multiple wellness brands that aligned with broader marketing goals
- Partner with designers, web developers, and COO to craft compelling headlines, taglines, and brand storytelling for product packaging, labeling, social channels, and properties
- Monitor site analytics and run regular performance audits
Cheeky Scientist
Content Manager / Content Writer
July 2022 – July 2024
- High volume copywriter, delivering an average of 30,000 words per week (fun fact: that's roughly the length of Charlotte's Web)
- Ghostwriter for newsletter, email marketing, blog, and video script
- Saw a 5% sustained increase in revenue week-over-week as a result of SEO strategy and consistently on-brand and compelling copy
Zulily
Editorial Copywriter / Production Copywriter / Production Copy Editor
May 2015 – 2022
- Created compelling copy for cross-channel placement (site, social media, SEM campaigns and email)
- Worked in tandem with design, photography and merchandising stakeholders to develop effective and compelling copy that reflects the Zulily brand
- Consistently met high productivity goals that were often elevated to meet the needs of the business
- Concepted and created copy-enriching resources and presentations for team members
- Contributed to the company newsletter
- Spearheaded a campaign to optimize landing pages for TOF shoppers
Pif Magazine
Managing Editor / Associate Editor
Oct 2013 – 2019
- Selected and revised macro- and micro-fiction submissions for publication in a monthly online magazine
- Collaborated with editing staff to publish high-quality fiction, poetry and editorial pieces
- Proofread fiction submissions for sentence-level and organizational issues
- Created an editorial calendar to plan and delegate content creation for contriubting authors/editors
- Conducted monthly interviews, wrote biographies and selected visual artwork for the site
Related Experience
Freelance Writer + Editor
May 2010 – present
- Created compelling copy for cross-channel placement (site, social media, SEM campaigns and email)
- Worked in tandem with design, photography and merchandising stakeholders to develop effective and compelling copy that reflects the Zulily brand
- Consistently met high productivity goals that
- Concepted and created copy-enriching resources and presentations for team members
- Contributed to the company newsletter
- Spearheaded a campaign to optimize landing pages for TOF shoppers
Paper Covers Rock
Owner, Content Creator + Editor
2015 to present
- Worked for and with incredible local authors and editors on fiction and non-fiction manuscripts
- Engaged with a network of my peers to stay educated and up-to-date about industry trends
- Wrote for local newspapers and magazines
DRAFT Magazine
Editorial Intern
Jan 2010 – May 2010
- Fact-checked (dates, statistics, quotes) articles using standard reference sources.
- Shadowed editorial mentors during monthly pitch meetings
- Read copy or proof to detect and correct errors in spelling, punctuation, and syntax
- Wrote for print and online mediums, working closely with DRAFT editors
- Experienced the general editorial process (deadlines, story assignment, content creation, etc.) of a national consumer magazine
