Content Marketing

DRAFT Magazine | Wrote blogs and news releases for the monthly magazine's online presence

Zulily | Created SEO-focused, meta-friendly descriptions that were used across multiple channels as well as on site to increase this e-tailer's internet presence

Pif Magazine | Concepted and executed a marketing plan that consisted of content that delivered value to readers in the form of useful resources and authority to the brand. External links helped to boost visibility in search engine ranking. Shared engagement-driving posts and content on the site. Used paid and organic channels to drive traffic, exploring tools like Google and Facebook analytics, SEMrush and Google Console

Sortis Publishing | Wrote press releases for new titles

American Legion Post 67 | Redesigned the newsletter, created a template for future editors that streamlined workflow. Touched base regularly with officers in order to gather, edit and input contributions. Fact-checked and edited content prior to delivery. Used MailChimp to deliver this monthly publication via email
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