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Content Marketing - Plot Twist Creative | Marketing for Microbusinesses
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Content Marketing
Content Marketing
DRAFT Magazine | Wrote blogs and news releases for the monthly magazine's online presence Zulily | Created SEO-focused, meta-friendly descriptions that were used across multiple channels as well as on site to increase this e-tailer's internet presence Pif Magazine | Concepted and executed a marketing plan that consisted of content that delivered value to readers in the form of useful resources and authority to the brand. External links helped to boost visibility in search engine ranking. Shared engagement-driving posts and content on the site. Used paid and organic channels to drive traffic, exploring tools like Google and Facebook analytics, SEMrush and Google Console Sortis Publishing | Wrote press releases for new titles American Legion Post 67 | Redesigned the newsletter, created a template for future editors that streamlined workflow. Touched base regularly with officers in order to gather, edit and input contributions. Fact-checked and edited content prior to delivery. Used MailChimp to deliver this monthly publication via email
Zulily | Content Marketing
Zulily's blog, The Find, showcased writing from freelancers, experts and outside contributers. The in-house creative team, however, wrote the SEO meta copy proceeding each article.
Copywriting
Zulily | Delivered unique, scroll-stopping copy with tweet-length character count that introduces a curated collection of products Wrote succinct, scene-setting. brand-forward copy for roughly 150 products a day Researched products to ensure all site-live products met compliance standards and provided a clear, accurate description of everything from apparel to home goods Hands Heal Electronic Health Record | Partnered with company founder to identify a profile customer and tailor landing page and site copy to a audience of healthcare professionals
Social Media Marketing
Pif Magazine| Experimented with different paid SEM channels and developed a strategy for campaign that determined the best ROI. Used organic marketing strategies to drive engagement and reach new target audiences Zulily | Editorial copy was used in cross-channel marketing to deliver targeted messages to new and returning customers via social media
Pif Magazine | Social Media
I used Canva and Pixr to source the fun imagery and fonts that built up our brand and created engagement on Facebook for Pif Magazine.
Pif Magazine | Artist Interviews
Part of my role as managing editor at Pif Magazine was selecting or soliciting artwork each month. To promote the creator on the site as well as via social media, I interviewed artist's and wrote a blurb introducing him or her. Read more here: https://www.pifmagazine.com/2017/08/hayes-martens/
South Sound Talk | Freelance + Promotional Content
Similar to The Patch, South Sound Talk creates content focused on all the ways to live, work and play locally. Some content is designed with marketing in mind (like this one: http://www.southsoundtalk.com/2018/06/06/pink-park-cmbc-tacoma-rainiers-team-ball-game/)... ...and some is pitched by freelancers who think they've sniffed out a good story (like this one: http://www.southsoundtalk.com/2017/09/16/earthquakes-biggest-burger/).
Pif Magazine | Blog Posts
Sharing resources for professional or aspiring writers was a big focus of my editorial calendar during my time as managing editor at PIF. This monthly column added value to raders and authority to the brand. External links helped to boost visibility in search engine ranking. Read the whole post here: https://www.pifmagazine.com/2018/08/21346/
Pif Magazine | Managing Editor
Using Wordpress, I created, assigned, published and shared engagement-driving posts and content on the site. I used paid and organic channels to drive traffic to the site, exploring tools like Google and Facebook analytics, SEMrush and Google Console. I created a calendar that boosted time spent on the site by listing writing contests or grant application deadlines. An editor was assigned to the task of fact-checking and updating this resource. My "From the Editor" column focused on sharing links to resources or personal anecdotes that would appeal to the creative writer and boost our site ranking in search engines. Read an example issue here: https://www.pifmagazine.com/2017/06/letter-from-the-editor-may-2017/
Plot Twist Editorial
Content Creation + SEO + Digital Strategy
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