Content Marketing - Mariah Beckman | Paper Covers Rock

Content Marketing

DRAFT Magazine | Wrote blogs and news releases for the monthly magazine's online presence Zulily | Created SEO-focused, meta-friendly descriptions that were used across multiple channels as well as on site to increase this e-tailer's internet presence Pif Magazine | Concepted and executed a marketing plan that consisted of content that delivered value to readers in the form of useful resources and authority to the brand. External links helped to boost visibility in search engine ranking. Shared engagement-driving posts and content on the site. Used paid and organic channels to drive traffic, exploring tools like Google and Facebook analytics, SEMrush and Google Console Sortis Publishing | Wrote press releases for new titles American Legion Post 67 | Redesigned the newsletter, created a template for future editors that streamlined workflow. Touched base regularly with officers in order to gather, edit and input contributions. Fact-checked and edited content prior to delivery. Used MailChimp to deliver this monthly publication via email

Copywriting

Zulily | Delivered unique, scroll-stopping copy with tweet-length character count that introduces a curated collection of products Wrote succinct, scene-setting. brand-forward copy for roughly 150 products a day Researched products to ensure all site-live products met compliance standards and provided a clear, accurate description of everything from apparel to home goods Hands Heal Electronic Health Record | Partnered with company founder to identify a profile customer and tailor landing page and site copy to a audience of healthcare professionals

Social Media Marketing