All Categories - Mariah Beckman | Paper Covers Rock

All

Social Media

Copywriting

Journalism

Content Marketing

Copywriting

Zulily | Delivered unique, scroll-stopping copy with tweet-length character count that introduces a curated collection of products Wrote succinct, scene-setting. brand-forward copy for roughly 150 products a day Researched products to ensure all site-live products met compliance standards and provided a clear, accurate description of everything from apparel to home goods Hands Heal Electronic Health Record | Partnered with company founder to identify a profile customer and tailor landing page and site copy to a audience of healthcare professionals

Journalism

Washington Trails Magazine | A six-page spread for Washington Trails Magazine's outdoorsmanship-as-an-economic-engine issue Puyallup Herald Newspaper | Contributed to my city's local newspaper South Sound Talk | Pitched community interest stories and was assigned advertorials to promote local businesses Pif Magazine | Conducted interviews with industry thought leaders as well as featured artists to promote each issue. Draft Magazine | Contributed editorials, advertorials and news releases true to the Draft Mag voice and brand

Content Marketing

DRAFT Magazine | Wrote blogs and news releases for the monthly magazine's online presence Zulily | Created SEO-focused, meta-friendly descriptions that were used across multiple channels as well as on site to increase this e-tailer's internet presence Pif Magazine | Concepted and executed a marketing plan that consisted of content that delivered value to readers in the form of useful resources and authority to the brand. External links helped to boost visibility in search engine ranking. Shared engagement-driving posts and content on the site. Used paid and organic channels to drive traffic, exploring tools like Google and Facebook analytics, SEMrush and Google Console Sortis Publishing | Wrote press releases for new titles American Legion Post 67 | Redesigned the newsletter, created a template for future editors that streamlined workflow. Touched base regularly with officers in order to gather, edit and input contributions. Fact-checked and edited content prior to delivery. Used MailChimp to deliver this monthly publication via email

Social Media Marketing

Pif Magazine| Experimented with different paid SEM channels and developed a strategy for campaign that determined the best ROI. Used organic marketing strategies to drive engagement and reach new target audiences Zulily | Editorial copy was used in cross-channel marketing to deliver targeted messages to new and returning customers via social media