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Copywriting - Plot Twist Editorial |
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Zulily | Delivered unique, scroll-stopping copy with tweet-length character count that introduces a curated collection of products Wrote succinct, scene-setting. brand-forward copy for roughly 150 products a day Researched products to ensure all site-live products met compliance standards and provided a clear, accurate description of everything from apparel to home goods Hands Heal Electronic Health Record | Partnered with company founder to identify a profile customer and tailor landing page and site copy to a audience of healthcare professionals
Zulily | Product Copy
Thousands of new items go live every day on Zulily, and it was my job to write succinct, scene-setting. brand-forward copy for roughly 150 of them a day. It was common for vendors to provide only a photo and material content information, so outside research and fact-finding was required in order to meet compliance standards and provide a clear, accurate description of apparel, home goods and everything in between.
Pif Magazine | Artist Interviews
Part of my role as managing editor at Pif Magazine was selecting or soliciting artwork each month. To promote the creator on the site as well as via social media, I interviewed artist's and wrote a blurb introducing him or her. Read more here: https://www.pifmagazine.com/2017/08/hayes-martens/
Plot Twist Editorial
Content Creation + SEO + Digital Strategy
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